James Sweeting
Senior IP Counsel, Superdry
James heads up the in-house IP team at fashion brand and retailer Superdry.
Based in the UK, Superdry has grown rapidly in recent years. It now has operations in over 50 countries worldwide and sells its products globally. Its designers produce over 10,000 new designs for clothing products, accessories and trims every year.
James’ team is charged with safeguarding Superdry’s intellectual property rights around the world. They deal with IP litigation, registry proceedings, prosecutions and brand and design clearance. They also work closely with the business to manage supply chain issues, licensing, distribution and marketing initiatives.
Prior to joining Superdry, James worked as an IP litigator at Pinsent Masons and then Lewis Silkin in London. During his time in private practice, was involved in several high-profile trade mark cases involving issues such as genuine use, comparative advertising, and AdWords.